Prima Britannia Laser Clinic
Client
Prima Britannia is a prestigious skincare & laser clinic in London.
Challenge
Our client set targets in reaching and engaging their target audience with their outstanding aesthetic treatments. Website UX & UI design was required to help convert visitors into clients. Additionally, their social media strategy was designed to boost engagement and brand visibility. We leveraged user-generated content (UGC) to amplify trust and authenticity.
Services
UX & UI Design, Social Media Marketing, UGC, Google Business Posts, IT support
Digital strategies tailored to the beauty industry increased web traffic and conversion rates, with a 55% social media engagement and 37% brand visibility growth. UGC led to an 18% rise in bookings due to a stronger brand trust.
Solutions
Leta Digital implemented a comprehensive solution beginning with a beta version of the clinic’s website through cutting-edge UX & UI Design. This not only modernised the site's aesthetics but also streamlined navigation, visibly improving user experience and conversion rates. Next, we crafted a robust Social Media Marketing strategy, utilising targeted ads, digital campaigns and engaging content to build a vibrant online community.
Finally, we introduced the power of UGC by encouraging satisfied clients to share their skincare journeys and results. This authentic content fostered trust and significantly boosted the clinic’s credibility and reach. As a result, we gained a remarkable increase in website traffic, social media engagement, and ultimately, client bookings.
Results
Implementing digital strategy tailored to a beauty industry business led to significant increase in website traffic and conversion rates as visitors were effectively guided towards booking the client’s aesthetic treatments.
​
Strategic Social Media Marketing campaigns led to a remarkable 55% rise in social media engagement and a 37% growth in brand visibility. Leveraging user-generated content (UGC) resulted in a 18% surge in client bookings, showcasing the power of authentic testimonials in building trust and credibility for the clinic.
