Prima Skincare & Laser Clinic
Client
Prima Skincare & Laser Clinic is a leading centre for premium aesthetic treatments in London.
Challenge
Prima Skincare & Laser Clinic in London sought to amplify its reach and engagement within its target audience for premium aesthetic treatments. The core objectives included enhancing website UX and UI design to improve client conversions and developing a robust social media strategy to boost brand visibility and engagement. Building trust and authenticity via UGC was essential.
Services
UX/UI Design, Social Media Marketing, User-Generated Content (UGC) Strategy, Google Business Profile Optimisation, Technical Support
Strategic digital marketing initiatives, specifically tailored for the beauty industry, delivered substantial growth for Prima Skincare & Laser Clinic. Website traffic and conversion rates saw significant improvements, alongside a 55% surge in social media engagement and a 43% increase in brand visibility. Notably, the Google Business Profile Optimisation and the UGC strategy fueled a 31% uplift in bookings, directly attributed to enhanced brand trust and authenticity.
Solutions
Leta Digital engineered a multi-faceted solution, commencing with a website revitalisation. Employing cutting-edge UX/UI design principles, we transitioned the clinic's online presence from a beta iteration to a fully realised, modern platform. This strategic redesign prioritised intuitive navigation and enhanced aesthetics, directly optimising user experience (UX) and conversion pathways.
Concurrently, a robust Social Media Marketing strategy was deployed, leveraging targeted digital campaigns, dynamic content, and engaging social media tactics to cultivate a thriving online community. Furthermore, we harnessed the persuasive power of User-Generated Content (UGC), empowering satisfied clients to become brand advocates by sharing their authentic skincare journey testimonials and treatment outcomes. This strategic incorporation of UGC amplified brand credibility, fostered trust, and expanded the clinic's organic reach.
Results
The implementation of a beauty industry-focused digital strategy yielded substantial gains. By strategically refining the website's user journey to highlight premium aesthetic treatments, we achieved a significant uplift in website traffic and conversion rates.
Our Strategic Social Media Marketing campaigns ignited a remarkable 55% surge in social media engagement alongside a 43% expansion in brand visibility. Critically, the integration of User-Generated Content (UGC) directly contributed to a 31% increase in client bookings, underscoring the efficiency of authentic testimonials in building brand trust and driving tangible business growth for the clinic.
