Carbon 13
Client
Carbon13 is the premier venture builder for the climate emergency, dedicated to supporting founders who are building highly scalable startups to reduce global emissions. Operating at the intersection of climate tech and venture capital, the organization identifies and invests in visionary entrepreneurs committed to meaningful decarbonization. By fostering a high-impact ecosystem of scientists, developers, and commercial operators, Carbon13 serves as a vital launchpad for the next generation of net-zero enterprises, making them a cornerstone of the UK and global climate investment landscape.
Services
UX & UI design, Web Development, Mobile Optimisation, Google Analytics, CRM Integration, CRM Training
Results
Leta Digital catalyzed a significant expansion of Carbon13’s global digital footprint, driving a 45% increase in high-calibre founder applications. Our strategic digital engineering and investor-focused brand positioning successfully established the venture builder as a primary authority in the international climate tech landscape.
Challenge
Carbon13, the venture builder for the climate emergency, aimed to launch its digital presence, attract diverse founders and secure investment to support its climate tech programmes. Based in Cambridge and now in Berlin, Carbon13 leads a mission to reduce CO2e emissions by 400m tonnes through scalable climate tech ventures.
Solutions
Leta Digital agency provided its excellent expertise in digital marketing to innovative programmes at Carbon 13, the venture builder that supports and invests in the teams and solutions which will transform our world for a Net Zero future.
An engaging and user-friendly website highlighted the concept, programmes and online applications open to climate tech entrepreneurs. Landing page was promptly launched during the stage of responsive web development. Custom UX & UI design and mobile optimisation provided seamless browsing experiences across all devices, followed by website testing and optimisation.
We integrated a modern Customer Relationship Management - CRM system and application forms in order to facilitate efficient lead management, applicant tracking and programme management processes at the launch stage of Carbon13.
Leta Digital provided comprehensive CRM training and Google Analytics set-up, equipping the team of Carbon13 with the backend skills and data needed to leverage the digital solutions effectively in their innovative climate venture.
Results
Leta Digital created brand awareness and engagement due to custom website development and CRM set-up, increasing exposure of Carbon13 and attracting diverse entrepreneurs within climate tech, renewable energy and sustainability.
UX and UI design were key to a seamless navigation, enabling fast access to programme intro and effortless application process.
Streamlined operations via CRM system enhanced operational efficiency with an easy lead management, applicant tracking and programme coordination at the key stage of Carbon13 launch.
Carbon13 proceeded to secure investments for its programmes in the UK and EU and recently partnered with British bank Barclays for a new Venture Launchpad for existing teams and early stage start-ups to help tackle climate change.
